Director, Student Acquisition, Education New Zealand
Euan and his Student Acquisition team at Education New Zealand focus on finding the best possible potential students from across the world and connect them with New Zealand institutions to further their application process.
This includes efforts through digital advertising, search engine marketing, studyinnewzealand.govt.nz, database and automated marketing. A key focus for Euan’s team is to use data to analyse, optimise and refine what we do through ENZ’s channels, as well as using this data to provide relevant content and experiences to our prospective students.
He’s an experienced marketer and manager with a strategic focus on the digital environment, and has worked both agency- and client-side in a wide range of roles.