All sectors Marketing Presentation

The New Zealand Story: Lessons for international educators

Tue 22 August 2017 4:20 pm - 5:00 pm

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Rebecca Smith

In a competitive global economy, promoting our country and protecting our reputation matters. The more we can all do to consistently share a broader and more compelling story of New Zealand beyond natural beauty, the more likely we are to improve consideration for New Zealand and attract people to all that we offer – whether it be to visit, study, live, invest, or do business here.

In this session led by Rebecca Smith, Director of the New Zealand Story, find out how consumers in key international education markets perceive New Zealand. Learn what prospective customers think and what focus and terminology resonates in specific markets. Attending this session will help you frame your approach in markets of importance to New Zealand education.

By working with other export industries, we can collectively share compelling stories about New Zealand to shift perceptions, open doors and grow opportunities.