All sectors Marketing Presentation Scholarships

Spruiking scholarship stories: Getting the most from your scholarship recipients

Tue 22 August 2017 11:00 am - 11:40 am

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Christine Roberts

Every year, thousands of scholarship recipients travel to and from New Zealand for study opportunities. How can institutions make the most of these ambassadors?

In this ‘how to’ session, we will profile a range of real-world examples of how institutions have amplified their scholarship students’ stories – whether through blogs, social media, documentaries or print media – before, during and after their time on scholarship.

The session will look at inbound and outbound scholarship recipients as well as in-market and New Zealand-based promotion opportunities. While we will focus on Prime Minister’s Scholarships (PMS) recipients, the session is equally applicable to non-PMS recipients.

In addition to providing a range of good practice examples, we will be drawing on the resources and great ideas in the room. You will leave the session with heaps of promotion ideas you can put in place, at your place.