All sectors Markets Presentation

South, South East Asia & the Middle East: Promotional recipes for success

Wed 23 August 2017 1:30 pm - 2:10 pm

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John Laxon
Jugnu Roy

The South, South East Asia and Middle East regions encompass 87 countries, 3.8 billion people, and attracts approximately 50,000 students to study in New Zealand each year.

Despite the vast range of cultures and audiences, there are some core strategies that can assist your organisation in marketing and promoting itself across these regions.

This session will include case studies presented by Education New Zealand staff and ENZ’s in-market public relations consultancies, covering topics such as:

  • Getting recognised – How to successfully and consistently raise awareness of your organisation and New Zealand education
  • Channel development – What’s required to build student enrolment pipelines with your partners
  • Key trends – How to develop your product offering and brand position to meet changing demand from key markets.


Getting these ingredients right will ensure that you have the recipes for success across the South, South East Asia and Middle East markets.