The reputation of a school constitutes its most valuable asset – hence nothing is more important than evaluating the key drivers to build, manage and evaluate the reputation of your school. Yet there is a genuine lack of robust evidence that identifies the most effective approaches to build reputation in schools, particularly for those with an international focus. Reputation requires a wider frame and perspective that seeks to aligns what a schools says with what it does – well beyond just marketing.
Key areas covered in this session include:
- What is reputation? What does it mean to teachers, parents and students?
- The need for formal reputation management in New Zealand schools.
- Components of a ‘good’ reputation (credentials, communications, future ambition).
- A robust framework to develop and manage reputation in school settings.
- Internal and external strategies schools can use to build reputation (including word of mouth) locally and internationally.
- Key metrics to measure (monitor) reputation for international schools.
Learn how reputation management can be a strategic and planned activity in your school and identify practical techniques to build word of mouth and third party referral.