Intelligence Marketing Presentation Schools

Pre-conference workshop: Recruiting school students from China, Japan and Korea 

Mon 21 August 2017 1:00 pm - 4:30 pm

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Adele Bryant
Misa Kitaoka
Felix Ye
Shelly Xu
Jane Liu

In recent years, international students have been studying abroad at much younger ages than in the past. Chinese, Japanese and Korean students make up 61 percent of the overall international student population in New Zealand’s school sector. This rises to 82 percent in primary and intermediate schools.

New Zealand schools are already very attractive to international students and their parents due to our quality education, safe environment and comprehensive care for these young students. But how can schools make the most of this global trend?

In this workshop, ENZ’s team from Greater China, Japan and South Korea will provide information and advice on how to maximise your impact in this critical region. In this workshop we will:

  • Discuss the similarities and differences between these markets
  • Provide “real world” tips and suggestions for recruiting school students from this region, and
  • Showcase resources available from ENZ and beyond to aid your recruitment efforts.


This participative workshop will also see you share your experiences and top tips with school-sector colleagues. At the end of the workshop you will leave with a range of insights and strategies you can employ to enhance your chances of success in these critical markets.



  • Afternoon tea will be served during the workshop.
  • Workshops involve a high degree of participation; come prepared to contribute your own expertise and experiences.
  • Pre-conference workshops require a minimum of 20 registrants to proceed.