Around the world, developing nations have established or declared their intentions to establish themselves as regional or global education hubs.
Nowhere is this more evident than in the Gulf countries of the Middle East where governing authorities are looking to lessen their dependence on extractive industries by developing knowledge-based economies through investment in education. Given that most of these countries have relatively young education systems with limited domestic capacity, the model has typically involved importing foreign institutions, academics and consultants to build capacity. Many foreign governments focus on attracting ‘brand name’ institutions with significant financial incentives. In others, the financial incentives are smaller and the ‘brands’ less globally recognized, but significant returns can be made. New Zealand fits into the latter with a good record of successful delivery of technical education services in the GCC.
Drawing on a long and proven experience of identifying global business opportunities, this session will explore the strategies to take advantage of education service opportunities to generate sound commercial return for New Zealand education organisations and consultancies.