Agents All sectors Presentation

How to host an effective agent FAM Tour

Tue 22 August 2017 1:30 pm - 2:10 pm

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Rod Hearps

Agent familiarisation (FAM) tours are one of the most effective marketing activities institutions and destinations can engage in. This session explores how to properly plan and execute a successful FAM tour.

From initial planning stages through to post-FAM tour follow up, it is essential to have a clear strategy that will showcase your institution and study destination in the best possible light.

This session will present best practice guidance and real life examples of how institutions and destinations have successfully used FAM tours to engage and build strong relationships with education agents.