All sectors Digital Marketing Presentation

Harnessing student stories: Creating effective market-specific digital marketing content

Wed 23 August 2017 11:50 am - 12:30 pm

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Karen Haigh

Science shows that the human brain doesn’t distinguish between reading or hearing a story and experiencing it in real life. This makes storytelling in advertising and marketing incredibly powerful. The international education industry is all about people and experiences, so how can you harness your students’ stories to create effective digital marketing content?

In this session we will look at how you can use Education New Zealand resources, including the Country Activity Plans and the Personas, to enhance your student stories and create effective market-specific content that will resonate with your audience. The session includes a step-by-step plan that enables you to develop a bank of stories that can be used for different purposes across multiple digital platforms.