Marketing Presentation Schools

Effective positioning: International education marketing tips for schools

Tue 22 August 2017 1:30 pm - 2:10 pm

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Dr Stephen Holmes

To succeed in today’s rapidly evolving international education industry, schools are increasingly required to operate at professional levels within a consumer-driven market. This introduces new demands and risks for schools and the practitioners working within them.

In this breakout session, Dr Stephen Holmes will provide a ‘helicopter’ perspective on trends and insights in international education marketing. He will share, through case studies and examples, a range of insights on how schools globally are overcoming the challenges they face within the industry.

The session will explore a range of themes vital for the effective positioning of schools, including:

  • School choice
  • Parental expectations
  • Market approaches, messaging and proof points
  • Service and community engagement
  • Reputation management
  • Performance management (KPIs)
  • Strategy and strategic intent (mission/vision etc)
  • Curriculum and teaching pedagogy
  • Engagement and reputation management.


By attending this session you will become aware of the range of developments influencing international education marketing for schools globally and the elements critical for sustained success. You will leave with a range of practical models, tips and insights to implement in your own organisation.