All sectors Intelligence Presentation

Strategic market assessment: The future of China’s education market


Wed 23 August 2017 1:30 pm - 2:10 pm

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Adele Bryant
Felix Ye
Shelly Xu
Jane Liu

China is a critical market for New Zealand – and a strategic uncertainty. It is the world’s biggest source market for international students and has been New Zealand’s largest source market for international students since the early 2000s.

Yet the Chinese education landscape is evolving rapidly. China’s education system is improving its capacity and capability, rapidly adopting education technologies, and expanding branch campuses and joint programmes. The pace of growth of Chinese students pursuing studies abroad has begun to slow, and increasing numbers of ‘sea turtles’ (overseas-educated returnees) are reporting dissatisfaction with job opportunities as a foreign education no longer guarantees them better pay than if they had studied in China.

This session will present the findings of research commissioned by ENZ to develop a clearer understanding of the future of the education market in China. The research sought to identify how Chinese outward student mobility will evolve over the next five to ten years and what the prevalent demand characteristics will be.

It analyses such key trends as demographic patterns, changing attitudes towards the value of Western education, changing preferences for international education destinations and subject choices, in-country development in education capacity and capability, trends in technology adaptation in the Chinese education system, and private investment in education.