Presentation Product development Schools

Product development: A case study on developing Parent and Child programmes for the Chinese market


Wed 23 August 2017 1:30 pm - 2:10 pm

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Suzette Eastmond

Increasing numbers of parents are young students from China are studying offshore accompanied by a parent. Responding to this market demand, Suzette Eastmond developed a programme for parents and children that can be implemented in a range of school types.

She used ENZ resources to develop a colourful brochure and then individual schools developed school-specific content as inserts. She then took the idea to the Chinese market and is hosting the parents and children in schools this year.

In this session, learn what the Parent and Child Programme entails and how you can apply the idea to your school.