All sectors Digital Marketing Presentation

Forging emotional connections through digital marketing


Tue 22 August 2017 11:50 am - 12:30 pm

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Mitch Gordon

Effective marketing means telling a story and making an emotional connection with the student. Why should students choose your institution? Why should they trust you and your brand?

In this breakout session, Chief Executive Mitch Gordon will share how Go Overseas and Education New Zealand used innovative digital marketing practices to help increase the number of inbound U.S. students by 33 percent. He will also suggest practical ways in which you can improve your institution’s online brand. You will walk away with practical skills to apply to your everyday job and life.