All sectors Digital Marketing Presentation

Dream, Discover and Decide: ENZ’s evolving digital acquisition strategy


Tue 22 August 2017 11:00 am - 11:40 am

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Euan Howden

Education New Zealand’s student marketing digital activity purpose is to answer the ‘Why study in New Zealand’ question and to connect highly qualified prospective students with Kiwi institutions. Over the last two years, we’ve seen 30 percent year-on-year growth in prospective student referrals, and are on track for a 50 percent increase this year.

In this session led by Euan Howden, ENZ’s Director Student Acquisition, learn how ENZ’s digital model works, hear about our strategic direction in the digital space – including a new partnership with Facebook – and find out about some game-changers on the horizon.

You’ll also find out how you can optimise the performance of your institution’s international student digital recruitment efforts with ENZ. In a pilot across New Zealand, institutions saw referral traffic from StudyinNewZealand.govt.nz start the enrolment process at rates ranging from 100% to 300% better than their existing site averages.

Attend to find out how you can improve your institution’s web performance.